How We Score Expired Domains (The Full Formula)

Every domain on our list gets two numbers: a traffic score and a trust score. Both run from 0 to 100. Here is exactly how they are calculated.

Traffic score

The traffic score measures how many people were sent to the domain by the place we found it. For a YouTube video we take the view count and put it on a log scale: traffic = log10(views) / 7 x 100, capped at 100. A video with 10,000 views scores 57. One with 1 million views scores 86. Anything above 10 million scores 100.

We use a log scale because the difference between 1,000 and 100,000 views matters a lot more than the difference between 10 million and 12 million. A link in a video with millions of views keeps sending clicks for years.

Trust score

The trust score starts at 100 and loses points for anything that makes the domain risky to buy. If the registry lookup comes back unclear we subtract 35. If it errors we subtract 60. If DNS checks fail we subtract 30. A clean, confirmed expiry keeps the full 100.

Opportunity

Internally we also rank domains by opportunity: traffic x engagement x multipliers x (1 minus risk / 100). Engagement uses likes and comments relative to views. Multipliers reward personal creator sites and small channels, because those domains are the ones that actually lapse.

Why publish the formula

Most expired domain lists hide how they rank. We would rather you check our work. If a score is missing, the domain shows Score pending instead of a guess.